A good real estate agent has several tasks to advertise and promote a home for sale. Some of these include:

1. Identifying the current real estate market: Agents tend to put more money and work into selling listings when markets transition from seller’s to buyer’s markets, but strong marketing techniques are just smart business sense regardless.
2. Photographing the property: Most homebuyers begin a home search online, so posting good photos is essential¹. Listings without photos or with only an exterior shot are often ignored. A professional photographer can take high-quality photos of the property, both inside and outside, to showcase its best features.
3. Creating virtual tours: Virtual tours aren’t just for showcase million-dollar homes anymore. Every home should have one, even if it’s only two spins. Buyers love virtual tours. A good virtual tour will grab a buyer by the hand and lead them from room to room, whether it’s 360 or a video.
4. Providing guidance and assisting sellers: Real estate agents provide guidance and assist sellers in marketing and purchasing property for the right price under the best terms². They determine clients’ needs and financial abilities to propose solutions that suit them.
5. Performing comparative market analysis: Agents perform comparative market analysis to estimate properties’ value.

Some extraordinary examples of marketing that can make a home stand out from the crowd include drone photography, especially if the property is situated on the waterfront, in the mountains, near a park, or on large acreage. An aerial view would be an important advantage to showcase the surrounding neighborhood in these cases. Another interesting element that’s often utilized in luxury home marketing is a night view of the home illuminated by outdoor lighting. Good marketing can bring higher prices in a seller’s market and it can mean the difference between “sold” or “expired” in a buyer’s market.